FAQ
Frequently Asked Questions
Straight answers about AI marketing, lead generation, our process, and how we work with businesses like yours. If your question is not here, reach out — we respond within one business hour.
What does "AI-powered lead generation" actually mean?
It means your campaigns use machine learning models to analyze who converts and why, then automatically adjust targeting, bidding, messaging, and spend allocation to bring you more of those high-value prospects. The system learns from every interaction — clicks, form fills, phone calls, closed deals — and gets more accurate over time without manual intervention.
How is this different from regular digital marketing?
Traditional digital marketing relies on manual campaign management — a person decides which keywords to bid on, which audiences to target, and how to allocate budget. Our approach layers AI systems on top of those channels so the optimization happens continuously and at a speed no human team can match. The result is lower cost per acquisition and higher lead quality.
What industries do you work with?
We specialize in six industry verticals: Home Services (HVAC, plumbing, roofing, electrical), Healthcare (practices, clinics, health systems), Legal (personal injury, family law, criminal defense), Real Estate (agents, brokerages, property managers), Financial Services (advisors, mortgage brokers, insurance), and SaaS (trial signups, demo requests, product-qualified leads).
How long until we see results?
Most clients see measurable improvements in lead volume and quality within 30 to 60 days. The AI models need initial data to calibrate, so the first month is typically about establishing baselines and training the system. By month three, the system has enough conversion data to significantly outperform the initial benchmarks.
What does a typical engagement look like?
Every engagement follows four phases: Discovery (we audit your current marketing and competitive landscape), Strategy (we design your AI-powered system architecture), Implementation (we build and deploy the funnels, tracking, and optimization engines), and Optimization (continuous improvement through testing and model refinement). The Discovery and Strategy phases typically take two to three weeks.
Do you require long-term contracts?
We offer month-to-month engagements after an initial setup period. The setup period covers system architecture, integration, and model training — typically 60 to 90 days depending on complexity. After that, you continue on a monthly basis for as long as the results justify the investment. We earn your business every month.
How much does it cost?
Pricing depends on the scope of services, number of channels, and complexity of your market. We provide transparent quotes after the initial strategy session — no hidden fees, no surprise charges. Every proposal includes a clear breakdown of what is included, what the expected outcomes are, and how performance will be measured.
Do you work with businesses outside Fort Lauderdale?
Yes. Our office is at 1313 SE 15th St in Fort Lauderdale, FL 33316, but we serve clients across the United States. AI marketing systems are location-agnostic — they optimize for your target market regardless of where your business or your customers are located. Strategy sessions and reviews are conducted via video call for remote clients.
What if we already have a marketing team or agency?
We complement internal teams and can work alongside existing agencies. DeGenito.ai provides the AI infrastructure layer — predictive models, intent tracking, adaptive funnels, and optimization engines — that plugs into your existing workflow. Your team or agency handles the creative and strategy; our systems handle the data-driven optimization.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring your content so that AI-powered search tools — Google AI Overviews, Bing Copilot, voice assistants like Alexa and Siri, and platforms like Perplexity — cite your business as the answer to relevant questions. It builds on traditional SEO but goes further with structured data, conversational content patterns, and featured snippet targeting.
How do you measure success?
We measure leads generated, cost per lead, lead-to-opportunity conversion rate, pipeline value created, and revenue influenced. We do not report on vanity metrics like impressions or social media followers unless they directly correlate with a business outcome you care about. Monthly strategy reviews walk through all performance data with full transparency.
What happens during the free strategy session?
We review your current marketing setup, analyze your competitive landscape, identify where leads are being lost or left on the table, and outline what an AI-powered system would look like for your specific business. The session typically runs 30 to 45 minutes. There is no obligation — if we are not a good fit, we will tell you.
Still Have Questions?
Every conversation starts with a free strategy session. No obligation, no generic pitch — just a candid look at your marketing and where the opportunities are.